Internet marketing|Website promotion

Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. Digital marketing includes many of the techniques and practices of internet marketing. But....... it extends beyond this to include other channels to reach people. Digital marketing includes a whole host of elements such as mobile phones, sms/mms, display /banner ads and digital outdoor.

While digital marketing is effective when using one message type, it is much more successful when it combines multiple channels in campaigns. Webyogi uses digital marketing techniques to promote your services to the correct target audience. Effective online marketing isn’t just about having a nice website. It's about having a great idea and targeting it to the right people in the right way.

Search engine optimisation (SEO)

Attract clients and get your message heard....Web yogi prides itself on providing internet and conventional marketing solutions to grow your business and get your site seen. We hold marketing qualifications from the Communication Advertising and Marketing Education Foundation. Read our mini guide to search engine optimisation (SEO) for quick reference. Our web design include:-

• On-site search engine optimisation - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about
• Off-site search engine optimisation - getting your site known on the internet, so search engines see your site is worthy of being listed highly

Pay-per-Click Advertising

Google's AdSense, MSN adCenter or another pay-per-click advertising program will test keyword effectiveness. You will see if your keywords will bring traffic to your site. Also, you will ensure your keywords target paying customers. Pay-per-click can be expensive. However, used correctly, it will bring customers to your site. Pay-per-click isn't a replacement for search engine optimization. It should be used in conjunction with search engine optimisation to help you evaluate keywords. If your results are poor, consider changing keywords.

Build Up the Links to Your Site from Other Sites

Search engines view inbound links as a vote for your site. The more incoming links, the higher your page will rank.There are limits, though. The search engines must view the linking sites as quality addresses. Having disreputable sites link to yours can harm your rankings.Offer to exchange links with sites that are related to your business. If they have a higher rank, all the better.To pull up a list of sites that link to yours, try using a search engine. Simply type "Link:yoursitename" in Google.

Keep Your Search engine optimisation Campaign Ethical

Using deceptive techniques to boost page rank will have the opposite effect. It can even get your site banned. Once you're banned, it is virtually impossible to get back in. Therefore, it's important to avoid anything unethical.

Submit Your Site to the Search Engines

You want to make sure your site is indexed by the search engines. If your site has numerous inbound links, the Web spiders will find it automatically. Web spiders "crawl" the Internet and update an engine's database of sites.

If your site doesn't appear automatically, you can submit it for indexing through a submission service or on your own. The big three search sites have forms for submitting Web addresses. Here are links to the submission pages:

Google: http://www.google.com/addurl/?continue=/addurl

Yahoo!: http://tinyurl.com/5oclp (registration required)

MSN: http://beta.search.msn.com/docs/submit.aspx

Email Newsletters

One of the most effective ways to reach people online is through sending them special offers and valuable information by email. Use your web site to ask people to sign up for an email newsletter, and then send them an email regularly to remind them of you and the great service that you offer. Often all people need is a reminder to book an appointment, or to tell their friends about you. Email is a great low-cost way to do that.

Our email newsletter service includes adding a sign up form to your web site, and you can also add your current and past client's email addresses (making sure that you have their permission to email them first of course). We provide you with a template to match your web site, and you can log in to send an email out whenever you like. As with our web site service, it's very easy to use - if you've ever used a word processor, you should have no problem.

Linking to sites & link baiting

One of most important areas of search engine optimisation at the present moment is generating quality links. The main way to do this is get them naturally by having the site relevant to the service/product the client is selling. We will try and get sites to link by providing resources/tools/articles.

Articles/Images/Tools used on site will be created to tempt people to link them, bookmark them etc this is called link baiting, as you literally bait for links. These can often be pictures, lists, tutorials, guides, breaking news etc. Dependant on your needs we will try and create appropriate link bait.