Copywriting for search engines

Webyogi creates powerful words that grab attention and search engine rankings. See our tips, tricks and useful links for more about great web copywriting. The web is all about communication—from the navigation to the size and shape of a button, every detail furthers the conversation.

Website content is by far the most important part of your sites success, without the right copywriting skills you could jeopardising the sites success. Writing for search engines is so much more than simply writing text which is easy to understand and keeps the reader interested.

Web usability guru Jakob Nielsen observes that most people only skim read web pages and just 11% of people will actually read a whole web page word for word to the end. Webyogi applies a design process to your words as well as your images. Follow these simple rules to find your voice.

  • Who’s visiting this site?
  • What does she want to know?
  • What does he want to do?

Remember:You never get a second chance at a first impression.

Writing Tips & Tricks

1. Write for a reason

2. Write tight

3. Write often - search engines like fresh content - a lot.

4. Write sexy - be human, tell stories, get intimate with your reader.

5. Don't take yourself too seriously. Find your voice and use it.

6. Keep one idea per paragraph. This makes it easy to read and navigate.

7. Use bullet lists, bold the important text and put in sub-headings to highlight the main points.

8. Use an "inverted pyramid" style so that the main points are the top of the page and the rest of the story sits underneath. Classic journalism writing style!

9. Use oodles of White Space to present the text more clearly. White space conveys space, openness and confidence.

10. Navigation, terminology, tone, and style should be consistent throughout the site. Create your own style.